Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ
by Wei Xu, Yonghui Dong and Rui Wang
Client: Sichuan Guangliang Wine Industry Co., Ltd.
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #130643The Design
About Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ
گوانگليانگ 59 پلس فلائنگ هڪ محدود ايڊيشن شراب پيڪيجنگ آهي، جيڪا دُنهوانگ ميوزيم سان گڏجي ٺاهي وئي آهي. هي ڊزائن دُنهوانگ جي ديوارن تي ٺهيل تصويرن (فريسڪوز) جي عناصرن کي چيني خلائي سائنس جي عڪسبندي سان گڏي، ڪائنات جي ڳولا کي ظاهر ڪري ٿو. هڪ تصوير ۾ اڏامندڙ اپسرا ۽ هڪ خلاباز جا آڱريون هڪ ٻئي کي ڇُهنديون ڏيکاريل آهن، جيڪي روايت ۽ جديد سائنس جي وچ ۾ رابطو قائم ڪن ٿيون. بوتل اڇي ۽ نيم شفاف آهي. اسپري ٿيل فراسٽيڊ پينٽ يشب (جيڊ) جي بناوٽ جي نقل ڪري ٿو. هڪ اعليٰ درجي جي مڪمل سطحي سجاڳي (ڊيڪوريشن) فائرنگ عمل ذريعي، هي تصوير بوتل جي پوري جسم ڀرسان ڏيکاري وئي آهي.
The Recognition
About the A' Design Award برونز انعام
Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Guangliang 59Plus Flying CoBranded شراب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
- Dimensions & Packaging
- Package size 83mm322mm, bottle height 287mm, diameter 75mm.
- Production Technology
- It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
- Design Challenge
- The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
- Research
- Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
- Inspiration
- The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
- Project Duration
- This product was started in July 2021, Chengdu, China, and was finished in October 2021.
- Team Members
- Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang
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