Lineage de La Foliole چانهه جي پيڪنگنگ by Tiger Pan

Lineage de La Foliole چانهه جي پيڪنگنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.

سونپيڪيجنگ· 2022

Lineage de La Foliole چانهه جي پيڪنگنگ

by Tiger Pan

Client: Shenzhen Tasly Industrial Co., Ltd.

A' Design Award سون انعام Winner in پيڪيجنگ Category

33,523

Verified Award Winner

Verify Award Status for #130796

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lineage de La Foliole چانهه جي پيڪنگنگ

Lineage de La Foliole پُوئر چانهه جي عرق (essence) لاءِ هڪ پيڪيجنگ ڊيزائن آهي. پُوئر چانهه کي عام طور تي نون هٿ سان ٿيندڙ مرحلن تائين جي ضرورت پوندي آهي، جڏهن ته چانهه جو عرق تيز نڪاسي واري طريقي ذريعي ذائقي مان لطف اندوز ٿيڻ جي سهولت ڏئي ٿو. هن پيڪيجنگ تي چانهه جي پن جي شڪل وارو نشان ڏنل آهي، جنهن ۾ داڻيدار بناوت آهي، جيڪا پُوئر جي وڏن پنن مان عرق ڪڍڻ ڏانهن اشارو ڪري ٿي. سونگ ٽي (Song Ti) فونٽ ۾ چيني اکر مختلف صورتن ۾ ترتيب ڏنل آهن ته جيئن ڪلاسيڪل انداز پيدا ٿئي. ليڪون ۽ چونڊيل عنصر سونهري اسٽيمپ سان اُڀاريل آهن، ۽ تصويرن کي سونهري فريم ۾ رکيو ويو آهي.

The Recognition

About the A' Design Award سون انعام

Lineage de La Foliole چانهه جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Lineage de La Foliole چانهه جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Lineage de La Foliole چانهه جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Dimensions & Packaging: 10 push-box: Width 81.7mm x Depth 22.2mm x Height 87mm
40 sets: Width 93.7mm x Depth 85mm x Height 89mm
Tags: Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Research: We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration: Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration: The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow: Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Creative Director: Tiger Pan
Graphic Design: Yuxuan He
Graphic Design: Han Wang
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu