Secret Behind Magic گھڻن ميون جي پيڪنگ by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Secret Behind Magic گھڻن ميون جي پيڪنگ
Client: Stora Enso China Packaging
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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The Design
About Secret Behind Magic گھڻن ميون جي پيڪنگ
جادو پويان راز مختلف ميون جي مِڪس لاءِ هڪ بلائنڊ باکس پيڪيج آهي. ٻاهرئين باکس جي گرافڪ ۾ ترتيب ڏنل لائينز ۽ ٽي بنيادي رنگ استعمال ڪيا ويا آهن، جن جي تحريڪ مونڊرين جي ترتيب مان ملي آهي، جنهن کي ناسي رنگ جي ڪرافٽ پيپر جهڙي نموني سان ملايو ويو آهي. اهو ڊزائن هڪ سادي انداز ۾ توازن ۽ صحتمند غذائيت جو خيال پيش ڪري ٿو. اندرين باکس اهي ئي رنگ استعمال ڪن ٿيون ۽ انهن ۾ ڪردار جي راندي لاءِ ڪارٽون ڪردارن جون تصويرون شامل ڪيون ويون آهن. هڪ اندروني کڻڻ وارو ميڪانيزم هر اندريني باکس کي کولڻ جي جاءِ تائين اڳتي ڪري ٿو، جنهنڪري سموريون باکسون هڪ هڪ ڪري ٻاهر ڪشيون ڪري سگهجن ٿيون. کاڌ خوراڪ سان لهه وچڙ ۾ اچڻ جي لائق درجي جو بورڊ ۽ سوئا اِنڪ استعمال ڪيا ويا آهن.
The Recognition
About the A' Design Award برونز انعام
Secret Behind Magic گھڻن ميون جي پيڪنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Secret Behind Magic گھڻن ميون جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Secret Behind Magic گھڻن ميون جي پيڪنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
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