Flora پروڊکٽ پروموشنل اينيميشن by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
لوههفلم· 2022
Flora پروڊکٽ پروموشنل اينيميشن
Client: GOODO design
A' Design Award لوهه انعام Winner in فلم Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora پروڊکٽ پروموشنل اينيميشن
فلورا ھڪ ڪمپيوٽر جنريٽيڊ اينيميٽيڊ فلم آھي، جا ٻوٽن جي ڦُٽڻ کان متاثر ٿي ٺھيل ھڪ گھڻ فنڪشنل صوفے کي پيش ڪرڻ لاءِ تخليق ڪيل آھي. ھيءَ فلم صوفي جي ڊزائين عنصرن، فنڪشنل خاصيتن، هنرمندي ۽ مادن (میٽيريلس) کي ظاهر ڪري ٿي. آرٽسٽڪ ڊيڪنسٽرڪشن، تصويري ترتيب، روشني ۽ موضوعاتي ڊزائين جو استعمال ڪري پروڊکٽ کي مختلف زاويائن مان پيش ڪيو ويو آھي، ته جيئن ان جي جمالياتي قدر کي واضح ڪري سگهجي. سمورا عنصر ٽن طرفن ۾ ماڊل ڪيا ويا آھن، Cinema 4D ۾ اينيميٽ ڪيا ويا آھن ۽ Redshift ذريعي رينڊر ڪيا ويا آھن، جڏھن ته آخري ترتيب Adobe After Effects ۾ تيار ڪئي وئي آھي. ھيءَ فلم فل ايڇ ڊي ۾ 25 فريمز في سيڪنڊ جي رفتار سان پيش ڪئي وئي آھي.
The Recognition
About the A' Design Award لوهه انعام
Flora پروڊکٽ پروموشنل اينيميشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Flora پروڊکٽ پروموشنل اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Flora پروڊکٽ پروموشنل اينيميشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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