Xiaofengtan Liquor شراب جي پيڪيجنگ by Zhu Hai and Fang Jian

Xiaofengtan Liquor شراب جي پيڪيجنگ by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Xiaofengtan Liquor شراب جي پيڪيجنگ

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor شراب جي پيڪيجنگ

شياو فينگ تان هڪ اعليٰ درجي جي چيني شراب لاءِ پيڪيجنگ آهي. بوتل جي شڪل انهن مٽيءَ جي جارن مان ورتل آهي، جيڪي روايتي طور تي چين ۾ شراب رکڻ لاءِ استعمال ٿينديون هيون، جن کي جديد پسند مطابق سادي شڪل ۾ نئين سر ترتيب ڏنو ويو آهي. گول جسم هٿ جي ڪَٿَ ۾ آسانيءَ سان اچي وڃي ٿو، جنهن ڪري بوتل کي پڪڙڻ ۾ سولائي ٿئي ٿي ۽ اُن جي سرڪڻ کان بچاءُ ٿئي ٿو. سونهري رنگ جي ڍڪ تي عمودي نمي دار لائينون آهن ۽ اهو آسانيءَ سان کلي ٿو. سونهري نقطا بوتل ۽ ان جي مختصر ڪيوب باڪس تي بناوت جو نمونو تشکيل ڏين ٿا، جنهن جو ماپ 130 x 130 x 135 ملي ميٽر آهي. باڪس گدلي (تحليل پذير) ڪاغذ مان ٺهيل آهي، ۽ ان جي گھٽيل سائيز مواد جي استعمال کي به گھٽائي ٿي.

The Recognition

About the A' Design Award برونز انعام

Xiaofengtan Liquor شراب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Xiaofengtan Liquor شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Xiaofengtan Liquor شراب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang