BeeHacchee ٽارٽ پيڪيجنگ by Shingo Furusho

BeeHacchee ٽارٽ پيڪيجنگ by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2022

BeeHacchee ٽارٽ پيڪيجنگ

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Colors

The Design

About BeeHacchee ٽارٽ پيڪيجنگ

بي هيچي (BeeHacchee) هڪ پيڪيجنگ ڊزائن آهي، جيڪا ماکي پنير جي ٽارٽ لاءِ ٺاهي وئي آهي. باڪس شش پاسائتو (hexagonal) آهي ۽ ماکيءَ جي مکن ڇت (beehive) جي ياد ڏياريندي آهي، جيڪا ماکيءَ جي تصور کي بصري روپ ڏئي ٿي. پيڪيج هڪ ئي ٽڪري وارو ڪارڊبورڊ مان ٺهيل آهي ۽ ان جي ماپ 224 ملي ميٽر ويڪر، 195 ملي ميٽر گھرائي ۽ 44 ملي ميٽر بلندي آهي. ڪرافٽ ڪاغذ هڪ آرام سان ۽ سولي پهچ وارو تاثر ڏئي ٿو، جڏهن ته مٿاڇري تي ڇپيل پيلي بارڊر ان ۾ تضاد شامل ڪري ٿي. ڪرافٽ ڪاغذ تي پيلي رنگ جي ڇپائي ڏکي آهي، ڇاڪاڻ ته رنگ ڪاغذ ۾ جذب ٿي وڃي ٿو، تنهنڪري گهربل نتيجو حاصل ڪرڻ لاءِ هڪ تمام ماهر ڇپائيءَ واري ساٿيءَ کي شامل ڪيو ويو.

The Recognition

About the A' Design Award لوهه انعام

BeeHacchee ٽارٽ پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. BeeHacchee ٽارٽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. BeeHacchee ٽارٽ پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.