Viktoriia Korytina طرفان Kind Tea is a Charitable Project چانھ جي پيڪيجنگ انتهائي معتبر 2022 A' Design Award لوهه انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
لوههپيڪيجنگ· 2022
Kind Tea is a Charitable Project چانھ جي پيڪيجنگ
Viktoriia Korytina طرفان
پيڪيجنگ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #131733 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Kind Tea is a Charitable Project چانھ جي پيڪيجنگ بابت
ڪائنڊ ٽي هڪ خيراتي منصوبي لاءِ وڪرو ٿيندڙ قدرتي چانھ جي حد لاءِ پيڪيجنگ ڊزائن آهي. هي چانھ ڊوشين مسڪيولر ڊسٽروفي ۾ مبتلا ٻن ڇوڪرن پاران تيار ڪئي وڃي ٿي، ۽ ان جي وڪري مان حاصل ٿيندڙ رقم سندن بحالي لاءِ خرچ ڪئي ويندي آهي. پيڪيجنگ تي هڪ رنگين ڪردار ڏيکاريل آهي، جيڪو ٻاراڻي دور جي خوشي جو عڪس پيش ڪري ٿو. ٽن ذائقن کي ٽن رنگ سکيمن ذريعي نمايان ڪيو ويو آهي، جنهن ڪري هر قسم کي سولائيءَ سان سڃاڻي سگهجي ٿو. هر ذائقي جو هڪ سياري وارو نسخو (ونٽر ورجن) پڻ موجود آهي. پيڪيجنگ جو فارميٽ 50 گرام جي ساشي آهي، جنهن تي 100 کان 180 ملي ميٽر جو ليبل لڳل آهي. پيداوار ۽ اسيمبلي کي سادو ۽ سستو رکيو ويو آهي، ڇاڪاڻ ته ڇوڪرا پاڻ ئي پيڪيجز تيار ڪن ٿا.
سڃاڻپ
A' Design Award لوهه انعام بابت
Kind Tea is a Charitable Project چانھ جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Kind Tea is a Charitable Project چانھ جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Kind Tea is a Charitable Project چانھ جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- ماپ ۽ پيڪيجنگ
- Format: Sachet with label
50 g
100 mm x 180 mm - ٽيگ
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- پيداواري ٽيڪنالاجي
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- ڊزائين چيلينج
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- تحقيق
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - الهام
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- منصوبي جو عرصو
- We joined the project in January 2021 and the guys still work for now
- عمل جو فلو
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - پيٽنٽ
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- ٽيم ميمبر
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - تصوير ڪريڊٽ
- This project was made by our in-house team of Wishnia agency.
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