Reconstruct پوسٽر سيريز by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

Reconstruct پوسٽر سيريز

by Haku Wang

Client: Common Space

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct پوسٽر سيريز

ريڪنسٽرڪٽ پوسٽرن جو هڪ سيٽ آهي، جيڪو ڪميونٽي اندر ٻيهر ڳنڍڻ (ريڪنيڪشن) کي همٿائڻ لاءِ ٺاهيو ويو آهي. پهريون پوسٽر گرافڪ ڀرت ۽ اسٽيڪنگ جو استعمال ڪري هڪ پريشان ماڻهو کي ڏيکاري ٿو. ٻيو پوسٽر باڪس جي شڪل ٺاهي ٿو، جيڪو ڪئميرا جي علامت طور آهي، جيڪو تبديلي جي هڪ لمحي کي رڪارڊ ڪري ٿو. ٽيون پوسٽر گيمبيئرڊ ڪينٽن گاز زونگزي جي شڪل کي لڪيرن ۽ مستطيلن (rectangles) سان ٻيهر ترتيب ڏئي ٿو، ۽ اهي لڪيرون ماڻهن جي وچ ۾ لاڳاپن جي به علامت آهن. پوسٽر A2 سائيز ۾ ڪاغذ تي ڇپيل آهن ۽ انهن کي ڊجيٽل ڊسپلي ۽ سوشل ميڊيا لاءِ اينيميٽڊ ورجن ۾ پڻ تيار ڪيو ويو آهي.

The Recognition

About the A' Design Award لوهه انعام

Reconstruct پوسٽر سيريز A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Reconstruct پوسٽر سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Reconstruct پوسٽر سيريز جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.