Chick Coin اينيميٽيڊ اشتهار by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
برونزفلم· 2022
Chick Coin اينيميٽيڊ اشتهار
Client: JP SPACE Studio
A' Design Award برونز انعام Winner in فلم Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin اينيميٽيڊ اشتهار
چڪ ڪوائن (Chick Coin) تائيوان ۾ شاگردن لاءِ پارٽ ٽائيم نوڪري ملائڻ واري پليٽ فارم لاءِ ٺاهيل هڪ اينيميٽيڊ اشتهار آهي. هي فلم چاليهه سيڪنڊن تائين هلي ٿي، جيڪا مڪمل هاءِ ڊيفينيشن ۾ چوويهه فريمز في سيڪنڊ جي رفتار سان ٺاهي وئي آهي. ٻه برانڊ ڪردار ٽيليويزن اسڪرين تي شاگردن جي مالي مشڪلاتن کي ڏسندا آهن. اُن کان پوءِ هڪ جادوئي سِڪي (ڪوائن) وارو سلاٽ انهن ڪردارن کي هڪ بي فڪر ۽ خوشحال دنيا ۾ کڻي وڃي ٿو، ۽ اصل دنيا به تبديل ٿي وڃي ٿي. هي اينيميشن هٿ سان ٺاهيل ڊرائنگ کي ڊجيٽل الاسٽريشن ۽ ڪمپوزيٽنگ سافٽ ويئر سان گڏي ٺاهي وئي آهي. مزاحيه ڪهاڻي ۽ بصري اثرات جو مقصد برانڊ کي نوجوان ناظرين سان ڳنڍڻ آهي.
The Recognition
About the A' Design Award برونز انعام
Chick Coin اينيميٽيڊ اشتهار A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Chick Coin اينيميٽيڊ اشتهار کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Chick Coin اينيميٽيڊ اشتهار ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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