Shengming Shijia چانھه جو تحفي وارو دٻو by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2022
Shengming Shijia چانھه جو تحفي وارو دٻو
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia چانھه جو تحفي وارو دٻو
شينگمنگ شيجيا ھڪ چانھه جو تحفي وارو دٻو آھي جيڪو چانھه جي ثقافت سان ڳنڍيل مقامي منظرن کي پيش ڪري ٿو. ٻاھرين دٻي تي اھو منظر ٻيھر تخليق ڪيو ويو آھي جيڪو "ٽي تلاءَ چنڊ جو عڪس ڏيندڙ" (Three Pools Mirroring the Moon) جي نالي سان سڃاتو وڃي ٿو، جيڪو ڇپائي ۽ مهر لڳائڻ جي طريقن سان ڪاغذ مان ٺاھيو ويو آھي. مکيه رنگ مس نيرو آھي، جيڪو رات جي ياد ڏياري ٿو. ٻاھرين دٻي تي ٻه خالي اڌ حصا گڏجي پورو چنڊ ٺاھين ٿا، پيڪيج کولڻ کان اڳ. ٻاھريون دٻو ٻنھي پاسن کان ٻاھر ڪڍيو وڃي ٿو، جيڪو اندرين دٻي تي سٺي نموني ترتيب ڏنل گول چنڊ جي ڇپائين کي ظاهر ڪري ٿو. ھي ڊيزائن ھڪ مشهور مقامي منظر کي چانھه چکڻ جي پرسڪون ماحول سان ڳنڍي ٿي.
The Recognition
About the A' Design Award چاندي انعام
Shengming Shijia چانھه جو تحفي وارو دٻو A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Shengming Shijia چانھه جو تحفي وارو دٻو کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Shengming Shijia چانھه جو تحفي وارو دٻو هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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