Martin Reznik طرفان Before the Midnight Hour فرنيچر جون تصويرون

Martin Reznik طرفان Before the Midnight Hour فرنيچر جون تصويرون انتهائي معتبر 2022 A' Design Award سون انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

سونگرافڪ· 2022

Before the Midnight Hour فرنيچر جون تصويرون

Martin Reznik طرفان

ڪلائنٽ: Martin Reznik Illustration

گرافڪ درجي ۾ A' Design Award سون انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #133798 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

وڌيڪ ڄاڻو سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Before the Midnight Hour فرنيچر جون تصويرون بابت

ڪارو ۽ اڇي تصويرن جو هڪ سلسلو جيڪو مارڪ ڪرسين پاران ڪم ڪيو ويو آهي ۽ هن جي نمايان نمايان فرنيچر ڊيزائن لاءِ Knoll ۽ Desalto. مزاحيه ۽ نير سئنيما کان متاثر ٿي، پروجيڪٽ فرنيچر جي مثالن جي ڪنوينشن کي ٽوڙي ٿو منظرن تي داستان آڻيندي، مبالغہ آميز نقطه نظر جو استعمال ۽ هڪ موڊ نير جمالياتي. انساني موجودگي جي کوٽ ۽ پکڙيل شيون ڪهاڻي ۾ اسرار ۽ معشوق جو هڪ عنصر شامل ڪن ٿا، جڏهن ته ڪردار هڪ تعجب جي آخر ۾ ظاهر ڪيو ويو آهي. Adobe Photoshop ۾ وڪوم Cintiq ٽيبليٽ استعمال ڪندي سڀ تصويرون ڊجيٽل طور تي ٺاھيون ويون.

سڃاڻپ

A' Design Award سون انعام بابت

Before the Midnight Hour فرنيچر جون تصويرون A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Before the Midnight Hour فرنيچر جون تصويرون کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Before the Midnight Hour فرنيچر جون تصويرون شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
ماپ ۽ پيڪيجنگ: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
ٽيگ: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
پيداواري ٽيڪنالاجي: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
ڊزائين چيلينج: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
تحقيق: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
الهام: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
منصوبي جو عرصو: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
عمل جو فلو: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
تصوير ڪريڊٽ: All illustrations: Martin Reznik, 2021