Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ by Luo Heng

Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2022

Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ

گُيزو موٽائي مائويوان جيو هڪ چيني شراب لاءِ پيڪيجنگ ڊيزائن آهي. بوتل شيشي مان ٺهيل آهي جنهن ۾ سينڊ بلاسٽنگ جو عمل ۽ اُڀريل روز گولڊ لوگو ڏنل آهي. ڳچيءَ کي ڌاتوءَ جي اسپري ڪرڻ واري عمل سان مڪمل ڪيو ويو آهي، ۽ ڍڪ جي مٿئين حصي تي نقلي شيشي سان اُڀار ڏنو ويو آهي. ٻاهرين دٻي ۾ هاٽ اسٽيمپنگ ۽ اُڀار جو استعمال ٿيل آهي. ڳوڙهو سائو ۽ سونهري رنگ مکيه رنگ اسڪيم ٺاهيندا آهن. لهرن جا نمونا پيداوار ۾ استعمال ٿيندڙ چيشوئي درياءَ ڏانهن اشارو ڪن ٿا، جڏهن ته ڍڪ تي هڪ اڏامندڙ ديوي ۽ ڳچيءَ تي چنبيلي جي ٽارين سان گڏ هڪ ڪونج روايتي چيني نموني جي پيروي ڪن ٿا.

The Recognition

About the A' Design Award چاندي انعام

Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Guizhou Moutai Maoyuan Jiu شراب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Dimensions & Packaging: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Tags: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Design Challenge: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Research: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspiration: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Project Duration: The project started in November 2019 in Jiangxi and finished.
Operation Flow: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Team Members: Luo Heng
Image Credits: Luo Heng