Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ by Luo Heng

Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ by Luo Heng is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2022

Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ

by Luo Heng

Client: Laboratory and Hopeful

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ

ووليانگ اميج هڪ شراب جي پيڪيجنگ ڊيزائن آهي جيڪا هڪ چيني بائيجو برانڊ لاءِ ٺاهي وئي آهي. بوتل جي شڪل مِنگ خاندان جي مُون بوتل کان متاثر ٿيل آهي، ۽ گول جسم پورنماشي جي چنڊ ۽ ٻيهر ميلاپ جي خيال جي نشاندهي ڪري ٿو. مُڙيل ليڪون ۽ پاڻيءَ جي لهرن جهڙيون ڌاريون بوتل کي ريشم وانگر ويڙهي ڇڏين ٿيون. شيشي جو جسم ريتي سان ٻاڦيل آهي ۽ ان تي اُڀريل روز گولڊ لوگو موجود آهي، جڏهن ته بوتل جو مٿيون حصو ميٽ ميٽل اليڪٽروپليٽنگ عمل استعمال ڪري ٿو. دٻو فراسٽيڊ گولڊ ايڪريلڪ مان ٺهيل آهي جنهن تي اُڀريل ڌاتو ۽ گرم ڇاپ آهي. نيم شفاف زميني بناوٽ هڪ مستحڪم ۽ آرامده گرفت کي سهارو ڏئي ٿي.

The Recognition

About the A' Design Award چاندي انعام

Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Wuliang Image بنيادي ڪارج: شراب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng