Small Satine ٻارن لاءِ کير جي پيڪيجنگ by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Small Satine ٻارن لاءِ کير جي پيڪيجنگ
Client: Yili Group
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #134149The Design
About Small Satine ٻارن لاءِ کير جي پيڪيجنگ
اسمال ساٽين ھڪ آرگينڪ کير جي پراڊڪٽ لاءِ پيڪيجنگ آھي، جيڪا ٻارن لاءِ ٺاھي وئي آھي. ھي ڊيزائن ساٽين کير برانڊ کي وڌائي ٿو ۽ ان جو لوگو ۽ اڇو ۽ سائو رنگ برقرار رکي ٿو. اڳئين پينل تي اسمال ساٽين نالي ھڪ ڪردار نظر اچي ٿو، جيڪو ھڪ گابي جي ڀرسان گاھ تي آرام ڪري رھيو آھي. پوئين پينل تي ڊيري فارم جو ھڪ وسيع نظارو ڏيکاريو ويو آھي، جيڪو ھلڪي ۽ سادي انداز ۾ ٺاھيو ويو آھي. پراڊڪٽ جو نالو اھڙي فونٽ ۾ لکيل آھي جيڪو ٻارن لاءِ مناسب آھي، ۽ غذائيت جي معلومات والدين لاءِ واضح طور تي پيش ڪئي وئي آھي. اندروني پيڪ ڪاغذ جي ڪارٽن مان ٺھيل آھي.
The Recognition
About the A' Design Award برونز انعام
Small Satine ٻارن لاءِ کير جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Small Satine ٻارن لاءِ کير جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Small Satine ٻارن لاءِ کير جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Patents
- All photos credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
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