Dragon Boat Festival Packaging تحفي جو دٻو by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2022
Dragon Boat Festival Packaging تحفي جو دٻو
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #134172The Design
About Dragon Boat Festival Packaging تحفي جو دٻو
ڊريگن بوٽ فيسٽيول پيڪيجنگ چيني ڊريگن بوٽ فيسٽيول لاءِ ٺاهيل هڪ تحفي جو دٻو آهي. ٻاهرين دٻو هڪ ڊريگن جي شڪل ۾ آهي، جنهن جي جسم کي مگورٽ جي پنن سان ظاهر ڪيو ويو آهي ۽ سرڪنڊي جي پنن جا داڻا کيرا (اسڪيلز) ٺاهين ٿا. اندريون دٻو ٻن ڊريگنن کي زونگزي جهليندي ڏيکاري ٿو، هڪ اهڙو نقش جيڪو چيني ثقافت ۾ ٻيڻي خوش قسمتيءَ جو مطلب رکي ٿو. جڏهن ڍڪ کي مٿي کنيو وڃي ٿو، ته اندرئين دٻي جا چار پاسا ڪشش ثقل سان کلي پون ٿا، جيئن هڪ اڀرندڙ پردو. دٻو ماحول دوست ڪاغذ مان ٺهيل آهي، جنهن ۾ ٽي طرفي ڪاغذي اڪر ۽ تہدار گتو استعمال ٿيل آهي. ڊيزائن صحت ۽ سٺي قسمت لاءِ نيڪ خواهشون بيان ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Dragon Boat Festival Packaging تحفي جو دٻو A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Dragon Boat Festival Packaging تحفي جو دٻو کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Dragon Boat Festival Packaging تحفي جو دٻو هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
- Dimensions & Packaging
- 475mm X 213mm X 130mm
- Production Technology
- Eco-friendly paper and 3D paper carving techniques
- Design Challenge
- The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
- Research
- The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
- Inspiration
- It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
- Project Duration
- This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
- Operation Flow
- When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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