Plant Selected پيئڻ جي شين جي پيڪيجنگ by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Plant Selected پيئڻ جي شين جي پيڪيجنگ
Client: Yili Group
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #134253The Design
About Plant Selected پيئڻ جي شين جي پيڪيجنگ
پلانٽ سليڪٽڊ ٻوٽن تي ٻڌل مشروبات جي هڪ سيريز لاءِ پيڪيجنگ ڊزائن آهي. ڪنٽينر هڪ PET بوتل آهي جيڪا ميٽ فلم سان ڍڪيل آهي، جنهن جي ماپ 60 ملي ميٽر ويڪر، 60 ملي ميٽر گھرائي ۽ 177 ملي ميٽر اوچائي آهي. سبز رنگ سويا مشروب لاءِ ۽ نيرو رنگ جَئِن جي مشروب لاءِ استعمال ڪيو ويو آهي. پراڊڪٽ جو نالو هڪ وڏي گرافيٽي-اسٽائل انگريزي فانٽ ۾ ترتيب ڏنل آهي، ۽ سونهري رنگ جا سويا بين ۽ جَئَ اکرن ۾ شامل ڪيا ويا آهن. مڪمل طور تي رنگين پس منظر شيلف تي هڪ مضبوط ڪلر بلاڪ ٺاهي ٿو. پراڊڪٽ جا فائدا صارفين کي آگاهه ڪرڻ لاءِ هيٺان رکيل آهن.
The Recognition
About the A' Design Award برونز انعام
Plant Selected پيئڻ جي شين جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Plant Selected پيئڻ جي شين جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Plant Selected پيئڻ جي شين جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, plant-based Beverage, plant milk, China
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Research
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Inspiration
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Project Duration
- The project started in September, 2020 and the product is launched in March, 2021
- Operation Flow
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Patents
- All photos and video credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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