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SP Saffron Grotesk قسم جو نمونو by Paul Robb and Moira Bartoloni

SP Saffron Grotesk قسم جو نمونو by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


چانديگرافڪ· 2022

SP Saffron Grotesk قسم جو نمونو

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award چاندي انعام Winner in گرافڪ Category

Colors

The Design

About SP Saffron Grotesk قسم جو نمونو

زعفران هڪ خوبصورت همعصر نو-گروٽسڪ سانس-سيرف ٽائپفيس آهي جنهن ۾ مضبوط اسٽائلسٽڪ جاميٽري تضاد، جمالياتي ۽ سوئس ماڊرنزم جي ٽائپوگرافڪ معيارن تي نقش نگاري ڪئي وئي آهي. مخصوص وسيع کليل موقف برانڊنگ ۽ مواصلات لاءِ صحيح بصري استحڪام ڏيڻ لاءِ ٺهيل هو. هي مستند ۽ اصل ٽائپفيس بدلجندڙ معاصر جماليات جي نمائندگي ڪري ٿو. نموني کي حصن ۾ ورهايو ويو آهي، پيڪ اندر انگوزي بائنر پوسٽر سان.

The Recognition

About the A' Design Award چاندي انعام

SP Saffron Grotesk قسم جو نمونو A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. SP Saffron Grotesk قسم جو نمونو کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. SP Saffron Grotesk قسم جو نمونو هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging
Binder 230 x 320 x 80
Tags
Font design, Branding, Identity, Type design
Production Technology
The binder is printed in 8 colors using various stock papers
Design Challenge
The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research
The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration
Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration
Font was designed from August 2021 and was finished in December 2021
Patents
Paul Henry Robb
Team Members
Paul Robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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