Free برانڊ سڃاڻپ by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

Free برانڊ سڃاڻپ

by Fengnan Lin

Client: Free

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Free برانڊ سڃاڻپ

فري (Free) هڪ برانڊ سڃاڻپ آهي، جيڪا سئنيٽري نيپڪن جي هڪ برانڊ لاءِ ٺاهي وئي آهي. لوگو ٽائيپ کي ٿورو مٿي کنيل اکر F سان تازو ڪيو ويو آهي، جيڪو هڪ نوجوان ۽ اميد ڀري رويي کي ظاهر ڪري ٿو. اکر e جا ٻئي روپ هڪ لڳاتار برش اسٽروڪ جي طور تي ڊرا ڪيا ويا آهن ۽ گڏجي ڳنڍيل آهن. هي ڳنڍيل جوڙو لوگو مان ڪڍي، هڪ مددگار گرافڪ طور استعمال ڪيو ويو آهي، جيڪو بزنس ڪارڊز، بيجز، دستاويزن جي ٿيلهن، ايڪسپريس بڪسز ۽ ڪينواس ٿيلهن تي لاڳو ڪيو ويو آهي. متحرڪ ليڪ آزادي ۽ خود اظهار جو اظهار ڪري ٿي. هڪ بصري وضاحتي نظام آن لائن ۽ آف لائن چينلن ۾ سڃاڻپ کي هڪجهڙو ۽ وسيع رکي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Free برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Free برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Free برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng