Vessi Animation پروڊڪٽ اينيميشن by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
چانديفلم· 2022
Vessi Animation پروڊڪٽ اينيميشن
Client: Morgan Studio
A' Design Award چاندي انعام Winner in فلم Category
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- Verified Award Winner
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The Design
About Vessi Animation پروڊڪٽ اينيميشن
ويسي اينيميشن هڪ بوٽ لاءِ ٺاهيل هڪ پروموشنل اينيميشن آهي. هيءَ اينيميشن پروڊڪٽ کي قدرتي بصري عنصرن ذريعي پيش ڪري ٿي جيڪي فوٽ ويئر کي گراهڪ جي طرزِ زندگيءَ سان ڳنڍين ٿا. پاڻي بوٽ جي خصوصيتن سان تعلق رکي ٿو، جڏهن ته ڪڪر هلڪائيءَ جو اشارو ڏين ٿا. بوٽ کي 3ds Max ۾ هارڊ سرفيس ٽيڪنڪ سان ماڊل ڪيو ويو، فوٽوگرافس کي حوالي طور استعمال ڪندي، ۽ چمڙي جا ٽيڪسچرز لاڳو ڪيا ويا. رينڊرنگ Redshift سان ڪئي وئي ۽ سميوليشنز Houdini سان. اينيميشن پروڊڪٽ جي ويب سائيٽ ۽ سوشل ميڊيا تي، ڪنهن وضاحتي متن کان سواءِ، استعمال ڪئي وئي.
The Recognition
About the A' Design Award چاندي انعام
Vessi Animation پروڊڪٽ اينيميشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Vessi Animation پروڊڪٽ اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Vessi Animation پروڊڪٽ اينيميشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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