Stories of Communication برانڊ سڃاڻپ ڊيزائن by Mengyi Xie

Stories of Communication برانڊ سڃاڻپ ڊيزائن by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2022

Stories of Communication برانڊ سڃاڻپ ڊيزائن

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award برونز انعام Winner in گرافڪ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication برانڊ سڃاڻپ ڊيزائن

مواصلات جون ڪهاڻيون هڪ يونيورسٽي جي مواصلات واري اسڪول جي پنڌرهين سالگرهه لاءِ ٺاهيل هڪ بصري سڃاڻپ ڊيزائن آهي. مکيه لوگو هڪ جاميٽرڪ گرافڪ آهي جيڪو انگ 15 تي ٻڌل آهي. مکيه لوگو مان، 100 ذيلي لوگن جو هڪ خاندان تيار ڪيو ويو. هر ذيلي لوگو مواصلات جي تاريخ مان هڪ ڪهاڻي، ايجاد يا اوچتائي پيش ڪري ٿو، قديم زماني ۾ استعمال ٿيندڙ ڳنڍيل رسين کان وٺي پهرين اخبار ۽ ورلڊ وائيڊ ويب تائين. تاريخي ترتيب ۾ ترتيب ڏنل، ذيلي لوگو پوسٽرن، دعوت نامن، پيمفليٽس، هنڌ جي نمائش ۽ يادگاري شين تي لاڳو ڪيا ويا آهن.

The Recognition

About the A' Design Award برونز انعام

Stories of Communication برانڊ سڃاڻپ ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Stories of Communication برانڊ سڃاڻپ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Stories of Communication برانڊ سڃاڻپ ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie