Lowen بيئر پيڪيجنگ by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2022
Lowen بيئر پيڪيجنگ
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen بيئر پيڪيجنگ
Lowen هڪ بيئر سيريز لاءِ پيڪيجنگ ڊيزائين آهي. هي ڊيزائين پين ڊرائنگ، ميزوٽنٽ آرٽ ۽ اسٽريٽ ٽيٽو تصويرڪشيءَ کي گڏ ڪري ٿي. جاميٽري شڪليون ۽ چمڪدار رنگ مختلف ذائقن کي نشانبر ڪن ٿا، جن ۾ رَسبيري، چيري ۽ وائيسبيئر شامل آهن، تنهنڪري هر قسم کي جلدي ۽ سِڌو سُڃاڻي سگهجي ٿو. تصويرون جهنگلي ۽ نرم منظرن کي متضاد ڪري هڪ مضبوط بصري اثر ۽ سماجي ڪردار پيدا ڪن ٿيون. ڪينون ايلومينيم مان ٺهيل آهن ۽ بوتلون شيشي مان ٺهيل آهن. هڪ تفصيلي ڇپائي جو عمل هر تصوير کي صاف ۽ درست رکي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Lowen بيئر پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Lowen بيئر پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Lowen بيئر پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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