Guangzhou Cheung Ying Design Co. Ltd. طرفان Rely on Hydrogen كارپوريٽ سڃاڻپ انتهائي معتبر 2022 A' Design Award برونز انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
برونزگرافڪ· 2022
Rely on Hydrogen كارپوريٽ سڃاڻپ
Guangzhou Cheung Ying Design Co. Ltd. طرفان
ڪلائنٽ: Guangzhou Cheung Ying Design Co., Ltd.
گرافڪ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #137134 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Rely on Hydrogen كارپوريٽ سڃاڻپ بابت
ريلاءِ آن هائيڊروجن هڪ ڪارپوريٽ سڃاڻپ آهي، جيڪا هڪ اهڙي ڪمپني لاءِ ٺاهي وئي آهي، جيڪا هائيڊروجن واٽر هيلٿ ڪيئر پراڊڪٽس ٺاهيندي آهي. لوگو چيني اکرن مان ٺهيل آهي، جنهن جي تخليق پراڊڪٽ جي سرڪٽ لائينن ۽ روايتي چيني واٽر هيگزاگرام گرافڪس مان اثر وٺي ڪئي وئي آهي. اکرن جي ٿولهه ۽ اسٽروڪس جي جھڪاءُ کي هڪجهڙو رکيو ويو آهي، ته جيئن شڪليون صاف ۽ متوازن رهن. جھڪيل لائينون ۽ گول ڪنارا سڃاڻپ کي هڪ پرسڪون ۽ جديد ڪردار بخشين ٿا. گھرو گرين ۽ روشن پيلو رنگ بنيادي رنگ آهن. سڃاڻپ پرنٽ، ڊجيٽل ميڊيا ۽ اندروني جاين لاءِ ويڪٽر فارميٽ ۾ ٺاهي وئي آهي.
سڃاڻپ
A' Design Award برونز انعام بابت
Rely on Hydrogen كارپوريٽ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Rely on Hydrogen كارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Rely on Hydrogen كارپوريٽ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
- ماپ ۽ پيڪيجنگ
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- ٽيگ
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- پيداواري ٽيڪنالاجي
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- ڊزائين چيلينج
- The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
- تحقيق
- The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
- الهام
- Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
- منصوبي جو عرصو
- The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
- عمل جو فلو
- The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
- ٽيم ميمبر
- Creative Director: Zhiji Dong
Designer: Lu Gu
اسپانسرڊ
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