Can You See the Music متحرڪ سڃاڻپ by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2022
Can You See the Music متحرڪ سڃاڻپ
Client: Franz Liszt Chamber Orchestra
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #137173The Design
About Can You See the Music متحرڪ سڃاڻپ
فرانز ليزٽ چيمبر آرڪسٽرا لاءِ ٺاهيل ڪم هڪ ميوزڪ تي هلندڙ متحرڪ برانڊ جي سڃاڻپ آهي جنهن جو مقصد آرڪسٽرا جي بصري شڪل کي بحال ڪرڻ آهي. ان جي ٺاهيندڙن هڪ متبادل موسيقي جي ٻولي ايجاد ڪئي آهي، جنهن جي ذريعي ڪنهن به راڳ کي بيان ڪيل هدايتن جي سيٽ ۾ ڏسي سگهجي ٿو. سڃاڻپ آرڪسٽرا جي هر ميمبر کي اجازت ڏئي ٿي ته هو پنهنجو ذاتي لوگو ٺاهي، پنهنجي پسنديده ٽڪڙي سان لاڳاپيل. ان کان علاوه، هڪ ڪسٽم ترقي يافته لوگو ڊزائين ايپليڪيشن جي ڪري، حتي سامعين سڃاڻپ جي تجديد جي عمل جو هڪ سرگرم حصو بڻجي سگهي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Can You See the Music متحرڪ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Can You See the Music متحرڪ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Can You See the Music متحرڪ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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