Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج by Yijia Xie

Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in ويب سائيٽ ۽ ويب ڊيزائن Competition Category.

چانديويب· 2022

Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج

by Yijia Xie

Client: IBM Research

A' Design Award چاندي انعام Winner in ويب Category

61,340

Verified Award Winner

Verify Award Status for #137451

View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج

مڊل آف نوئيئر هڪ 404 ايرر پيج آهي جيڪو هڪ ريسرچ آرگنائيزيشن جي ويب سائيٽ لاءِ ٺاهيو ويو آهي. 404 پيج تڏهن ظاهر ٿيندو آهي جڏهن گھربل ويب پيج موجود نه هجي، ۽ هي ڊيزائن اُن لمحي کي تصوراتي جاين جي دوري ۾ تبديل ڪري ڇڏي ٿي. ڏيکاريل منظرناما هڪ جنريٽو ايڊورسيريل نيٽ ورڪ جي ذريعي ٺاهيا ويا آهن، جيڪو هڪ مشين لرننگ ماڊل آهي جنهن کي سڄي دنيا جي حقيقي منظرنامن جي هزارين تصويرن تي تربيت ڏني وئي آهي. نتيجا اهڙيون جايون آهن جيڪي ڪٿي به موجود نه آهن. هي پيج هڪ رسپانسو ويب سائيٽ طور ٺاهيو ويو آهي، ۽ مقصد اهو آهي ته آن لائن گم ٿيڻ کي پُرسڪون ۽ دلچسپ بڻايو وڃي.

The Recognition

About the A' Design Award چاندي انعام

Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Middle of Nowhere بنيادي ڪم: ويب سائيٽ جو ايرر پيج هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie