WineStax اسٽيڪ ٿيندڙ وائين ريڪ by BrandBase is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in بيڪ ويئر، ٽيبل ويئر، ڊرنڪ ويئر ۽ ڪڪ ويئر ڊيزائن Competition Category.
چانديباورچيخاني جو سامان· 2022
WineStax اسٽيڪ ٿيندڙ وائين ريڪ
by BrandBase
Client: BrandBase B.V.
A' Design Award چاندي انعام Winner in باورچيخاني جو سامان Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax اسٽيڪ ٿيندڙ وائين ريڪ
WineStax گھريلو استعمال لاءِ ٺاهيل هڪ اسٽيڪ ٿيندڙ وائين ريڪ آهي. هر يونٽ آزاد آهي ۽ ٽن بوتلن تائين سنڀالي سگهي ٿو. يونٽ ڌاتوءَ جي ڪلپن سان ڳنڍيل آهن، تنهنڪري ڳنڍڻ وارا حصا نظر نه ايندا آهن، ۽ سسٽم کي ڏهن يونٽن تائين وڌائي سگهجي ٿو. هڪ يونٽ ٻن ٽيڻي-ششڪوني عنصرن ۽ چوٽيءَ تي چڪيءَ وارن سِرن سان هڪ ڳنڍيندڙ ٿنڀي تي مشتمل آهي، جيڪي هٿ سان گڏجي ڳنڍيا وڃن ٿا. ششڪوني شڪلون ريڪ کي هڪ هلڪو ۽ سُٺو ظاهر ڏين ٿيون. وڌائي سگهجندڙ سسٽم وائين ريڪ کي مختلف ڪمرن ۽ ڪليڪشن جي سائيزن مطابق ٺاهڻ جي اجازت ڏئي ٿو.
The Recognition
About the A' Design Award چاندي انعام
WineStax اسٽيڪ ٿيندڙ وائين ريڪ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. WineStax اسٽيڪ ٿيندڙ وائين ريڪ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. WineStax اسٽيڪ ٿيندڙ وائين ريڪ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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