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Carbon Research برانڊ سڃاڻپ by Sxdesign

Carbon Research برانڊ سڃاڻپ by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


برونزگرافڪ· 2022

Carbon Research برانڊ سڃاڻپ

by Sxdesign

Client: Carbon Research

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #137997

Colors

The Design

About Carbon Research برانڊ سڃاڻپ

ڪاربان ريسرچ هڪ برانڊ سڃاڻپ آهي، جيڪا ڪاربان نيوٽرلٽي جي حوالي سان قائم ٿيل هڪ علمي جرنل لاءِ ٺاهي وئي آهي. لوگو ڌرتيءَ جي تصوير کي ڪاربان جي ائٽمي جوڙجڪ سان گڏي، ماحولياتي تحفظ جو اظهار ڪري ٿو. لڪير جا ڳانڍاپا ڌرتيءَ جي عرض البلد (Latitudes) کي اليڪٽرانن جي رستن سان ملائي ٿو، جيڪو کليل سوچ ۽ وسيع رابطي جي عڪاسي ڪري ٿو. متناسب ۽ گھيرو ڪندڙ جوڙجڪ هڪ مربوط علمي برادريءَ جي عڪاسي ڪري ٿي. گڏيل لوگو جرنل جي ڪور ۽ ٻين طبعي ذريعن تي ڇپايو وڃي ٿو، ۽ اهو گهٽ ۾ گهٽ 20 کان 5 ملي ميٽرن جي سائيز تي به پڙهي سگهجڻ جوڳو رهي ٿو.

The Recognition

About the A' Design Award برونز انعام

Carbon Research برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Carbon Research برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Carbon Research برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging
The combine logo can be print on the minimal size at 20mm x 5mm.
Tags
graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology
It can be printed on magazine covers or other products.
Design Challenge
In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research
Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration
Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration
The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow
The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents
Sxdesign
Team Members
Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits
Sxdesign

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