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Unless Agency ویب سائيٽ by Fanny De Bray

Unless Agency ویب سائيٽ by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in ويب سائيٽ ۽ ويب ڊيزائن Competition Category.


لوههويب· 2022

Unless Agency ویب سائيٽ

by Fanny De Bray

Client: Unless agency

A' Design Award لوهه انعام Winner in ويب Category

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The Design

About Unless Agency ویب سائيٽ

Unless Agency ھڪ ويب سائيٽ آھي جا ھڪ صلاحكار ۽ ڪميونيڪيشن ايجنسي جي وسيع برانڊ سڃاڻپ جي حصي طور تخليق ڪيل آھي. ھيء ويب سائيٽ رجحانن، مقابلي وارن جي پوزيشننگ ۽ شعبي جي رواجن جي مارڪيٽ تحليل کان پوءِ تيار ڪيل وئي، جنھن ھڪ برانڊ پليٽ فارم ڏانھن رستو ڏيکاريو جو بنيادي پيغامن جي وضاحت ڪري ٿو. برانڊ مونوگرام جي خطي کي استعمال ڪري دائرائي جاميٽرڪ شڪلون ٺاھيون ويون آھن جي متن ۽ تصويرن کي ترتيب ڏين ٿيون ۽ اھڙا آئڪن ٺاھين ٿيون جي بنيادي نُڪتن کي بيان ڪن ٿا. رنگ ۽ تصويرون فطرت ۽ لگزري جي دنيا کان متاثر آھن، جي ايجنسي جي قدرن ۽ سُھائين طريقي کي ظاھر ڪن ٿيون.

The Recognition

About the A' Design Award لوهه انعام

Unless Agency ویب سائيٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Unless Agency ویب سائيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Unless Agency ویب سائيٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging
Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags
(communication material) (web design) (digital design)
Production Technology
After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration
The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members
Amandine Lantelme
Anna Cesa
Fanny de Bray.

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