Roundooze Chickpea Snack چانو نيشتو پيڪنگ by Salvita Bingelyte

Roundooze Chickpea Snack چانو نيشتو پيڪنگ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Roundooze Chickpea Snack چانو نيشتو پيڪنگ

by Salvita Bingelyte

Client: Salvita Design

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Roundooze Chickpea Snack چانو نيشتو پيڪنگ

راؤنڊوز چڪ پيز اسنيڪ هڪ پيڪنگ ڊزائن آهي جيڪا ڀُڻيل چنن لاءِ ٺاهي وئي آهي. هيءَ رينج اَٺ ذائقن تي مشتمل آهي، جن مان ڇهه مِٺا ۽ ٻه لُوڻا آهن. مِٺا ذائقا ڪاري پس منظر تي ۽ لُوڻا ذائقا سُرمائي پس منظر تي پيش ڪيا ويا آهن. راؤنڊوز جي لوگو مان ورتل هڪ مُرڪ، سموري بصري انداز جي بنياد آهي. هر پائوچ ۾ اکين ۽ وات جي شڪل وارا ڊاءِ ڪَٽ ونڊوز ٺاهيا ويا آهن، ته جيئن خريداري کان اڳ چڻا ڏسي سگهجن. سادا فونٽ ۽ ٿورا رنگ هن جي ڏيک کي هلڪو ۽ خوشمزاج بڻائي رکن ٿا. هر پائوچ جي ويڪر 145 ملي ميٽر ۽ اوچائي 210 ملي ميٽر آهي.

The Recognition

About the A' Design Award برونز انعام

Roundooze Chickpea Snack چانو نيشتو پيڪنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Roundooze Chickpea Snack چانو نيشتو پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Roundooze Chickpea Snack چانو نيشتو پيڪنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)