Bank of England بصري سڃاڻپ by Matteo Ruisi and Peter McCabe

Bank of England بصري سڃاڻپ by Matteo Ruisi and Peter McCabe is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2022

Bank of England بصري سڃاڻپ

by Matteo Ruisi and Peter McCabe

Client: Bank of England

A' Design Award چاندي انعام Winner in گرافڪ Category

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Colors

The Design

About Bank of England بصري سڃاڻپ

هڪ مرڪزي بئنڪ لاءِ ڊزائين ڪرڻ جو مطلب آهي ٽيڪنيڪل ۽ حساس معلومات، عملي جي تيار ڪيل نتيجن، دلچسپ عام رابطن، ۽ ضابطن جي هڪ سلسلي جي وچ ۾ توازن ڳولڻ. اهو حاصل ڪرڻ سادو ناهي ۽ اهو نازڪ اندروني حرڪيات تي ٻڌل آهي. نئين سڃاڻپ کي انهن ماڻهن سان گڏ ترقي ڏني وئي آهي جيڪي ان کي استعمال ڪندا، رابطي جي سڀني پهلوئن کي متوازن ڪندي. اهو هڪ وسيع عوام تائين پهچڻ تي ڌيان ڏئي ٿو هڪ پهچ لائق، لاگاپيل، منظم، ۽ مخصوص انداز سان. اهي اهم اصول سڀني بصري اثاثن لاءِ ڊزائين جي رهنمائي طور استعمال ڪيا ويا آهن.

The Recognition

About the A' Design Award چاندي انعام

Bank of England بصري سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Bank of England بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Bank of England بصري سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensions & Packaging: Not applicable
Tags: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Production Technology: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Design Challenge: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Research: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiration: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Project Duration: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Operation Flow: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Team Members: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Image Credits: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.