Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2022
Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ
Client: TELS Group
A' Design Award لوهه انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #139164The Design
About Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ
ساليانو برانڊ ٿيل کٽ لاءِ منفرد تمثيلون ٺاهڻ جو حوصلو هڪ منفرد خلاصي انداز لاءِ ڊگهي عرصي جي ڳولا هئي. اسان 10 مختلف رسم الخط ٺاهيا آهن متحرڪ متحرڪ لائينن سان برعڪس پيليٽس ۾. پروجيڪٽ ۾ بنيادي فرق سڀني پرومو پروڊڪٽس لاءِ برانڊ ٿيل تصوراتي عڪس جي تخليق آهي. سڀئي تمثيلون گؤچ ٽيڪنڪ ۾ هٿ سان ٺهيل آهن. رنگائتي رسم الخط ھڪڙي گھٽ ۾ گھٽ لڪير واري انداز ۾ مدد ڪن ٿيون پروڊڪٽس کي ٻين مقابلي واري مثالن مان الڳ الڳ.
The Recognition
About the A' Design Award لوهه انعام
Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Abstract Illustrations خلاصو عڪس برانڊنگ ڊيزائن کٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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