Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ by Florian W. Mueller

Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.

چانديفوٽوگرافي· 2022

Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

A' Design Award چاندي انعام Winner in فوٽوگرافي Category

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Colors

The Design

About Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ

Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪن جو هڪ سلسلو آهي جيڪو ٻن انتهائي منظرن کي واحد تصويرن ۾ گڏ ڪري ٿو. Porsche Taycan Cross Turismo کي پهريون ڀيرو لپلينڊ ۾، آرڪٽڪ سرڪل جي اتر ۾، هڪ ڄميل دلدل تي فوٽوگرافي ڪيو ويو. ٻن هفتن کان پوءِ گاڏي کي متحده عرب امارات ۾ عرب صحرا ۾ ساڳي پوزيشن ۾ ڪئميري جي نسبت سان، ۽ سج جي هڪ جهڙي پوزيشن تي، رکيو ويو. پوءِ ٻنهي نظارن کي گھڻن ايڪسپوزر ٽيڪنڪس ذريعي ملايو ويو. مقصد اهو هو ته قطبي ۽ صحرائي منظر کي هڪ تصوير ۾ گڏ آندو وڃي. آرٽ ورڪ ڪيترن ئي سائيزن ۾ تيار ڪيا ويا.

The Recognition

About the A' Design Award چاندي انعام

Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Drive2Extremes Multivision فوٽوگرافي آرٽ ورڪ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori