Granovita گرينولا پيڪيجنگ by Olga Takhtarova

Granovita گرينولا پيڪيجنگ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2022

Granovita گرينولا پيڪيجنگ

by Olga Takhtarova

Client: Sot B&d

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner
Verify Award Status for #139398

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Colors

The Design

About Granovita گرينولا پيڪيجنگ

گرينوويٽا گرينولا لاءِ هڪ پيڪيجنگ ڊيزائن آهي. هڪ گتي جو دٻو انهيءَ لچڪدار پائوچ جي جاءِ وٺي ٿو جيڪو عام طور تي سيريل لاءِ استعمال ٿيندو آهي، جنهن سان اهو ضابطو ملي ٿو ته پراڊڪٽ شيلف تي ڪيئن نظر اچي ٿي. گتي جي کهري مٿاڇري صحتمند زندگيءَ جي موضوع کي سهارو ڏئي ٿي. ميون ۽ اناج جون تصويرون هر قسم جي ذائقي کي بيان ڪن ٿيون. آئڪن، اظهاري اکر ۽ چمڪدار رنگ هڪ مثبت پيغام پهچائين ٿا. گتي کي ڪمپوسٽ ڪري سگهجي ٿو، تنهنڪري اهو حل ماحول دوست ۽ گهٽ خرچ وارو رهي ٿو. هر دٻو 160 ضربِ 120 ضربِ 40 ملي ميٽر ماپي ٿو.

The Recognition

About the A' Design Award چاندي انعام

Granovita گرينولا پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Granovita گرينولا پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Granovita گرينولا پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.