Siela ڪاسميٽڪ پيڪيجنگ by Olga Takhtarova

Siela ڪاسميٽڪ پيڪيجنگ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Siela ڪاسميٽڪ پيڪيجنگ

by Olga Takhtarova

Client: Sot B&d

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Siela ڪاسميٽڪ پيڪيجنگ

سيلا ٻارن جي ڪاسميٽڪس جي هڪ لائن لاءِ ٺاهيل پيڪيجنگ ڊزائن آهي. هن ڊزائن ۾ 75 ml جي اڇي پلاسٽڪ ٽيوب استعمال ڪئي وئي آهي، جنهن کي اسڪرين ۽ پيڊ پرنٽنگ ذريعي سينگاريو ويو آهي. اسٽائلائيزڊ عڪس ڊزائن جي مرڪز ۾ رکيا ويا آهن، ۽ هڪ ئي ڪردار مختلف هنڌن ۽ صورتحالن ۾ سموري لائن ۾ نظر اچي ٿو. رنگن جي ڪوڊنگ خريدارن کي پراڊڪٽس جي وچ ۾ فرق ڪرڻ ۾ مدد ڪري ٿي. متن کي گهٽ کان گهٽ رکيو ويو آهي، ته جيئن صحيح پراڊڪٽ کي شيلف تي جلدي سڃاڻي سگهجي. اڇو مٿاڇرو عڪسن کي صاف ۽ آسانيءَ سان نظر اچڻ جوڳو رکي ٿو.

The Recognition

About the A' Design Award برونز انعام

Siela ڪاسميٽڪ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Siela ڪاسميٽڪ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Siela ڪاسميٽڪ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.