Artem Luxury Watch Straps پيڪيجنگ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2022
Artem Luxury Watch Straps پيڪيجنگ
by Joel Derksen
Client: Studio Otherness
A' Design Award برونز انعام Winner in پيڪيجنگ Category
- 15,533
- Verified Award Winner
- Verify Award Status for #139454
The Design
About Artem Luxury Watch Straps پيڪيجنگ
آرٽيم لگزري واچ اسٽريپس هڪ پيڪيجنگ ڊيزائن آهي، جيڪو خاص طور تي ڪليڪٽرز لاءِ ٺاهيل واچ اسٽريپس لاءِ ٺاهيو ويو آهي. ٻاهرين ڍڪ کي پاسي ڏانهن سرڪائي هٽايو وڃي ٿو، جنهن سان اندر هڪ فراسٽيڊ ويلم واري دٻي ظاهر ٿئي ٿي، جيڪا پاسي کان فليپ سِيل سان کلي ٿي. هڪ فوم انسرٽ اسٽريپ کي پنهنجي جاءِ تي مضبوطيءَ سان جهليو رکي ٿو. بلاڪ نما ۽ مجسمي جهڙي شڪل تيز ڪنارن ۽ ٽيڪنيڪل باريڪ بينيءَ کي نمايان ڪري ٿي. فوئل اسٽيمپنگ ۽ سرمائي ۽ شاهي نيري رنگ جا ڪاغذ هڪ نفيس ۽ ٽيڪنيڪل ظاهر پيدا ڪن ٿا. جوڙجڪ کي هن نموني ٺاهيو ويو آهي ته جيئن باڪس کولڻ دوران پراڊڪٽ کي واضح نموني پيش ڪري سگهجي.
The Recognition
About the A' Design Award برونز انعام
Artem Luxury Watch Straps پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Artem Luxury Watch Straps پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Artem Luxury Watch Straps پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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