Top Mercury ويب سائيٽ by Daniel Houle is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in ويب سائيٽ ۽ ويب ڊيزائن Competition Category.

لوههويب· 2023

Top Mercury ويب سائيٽ

by Daniel Houle

Client: Azuro Digital

A' Design Award لوهه انعام Winner in ويب Category

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Verified Award Winner

Verify Award Status for #139506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Mercury ويب سائيٽ

ٽاپ مرڪري هڪ سوشل ميڊيا اشتهاري ايجنسي لاءِ ٺاهيل ويب سائيٽ آهي. هي ويب سائيٽ موشن اثرات، اينيميشنز ۽ اصل مثالن (illustrations) جو استعمال ڪري صاف ۽ جديد جماليات (aesthetic) پيش ڪري ٿي. ڊزائن فِگما (Figma) سان ٺاهيو ويو ۽ ويب فلو (Webflow) سان ترقي ڏني وئي، ۽ اهو مڪمل طور تي سڀني ڊوائيسز، برائوزرز ۽ اسڪرين سائيزن تي جوابدار (responsive) آهي. بٽڻ ۽ لنڪ ملاقاتين کي مختلف حصن سان رابطي ۾ اچڻ جي اجازت ڏين ٿا. موشن کي هلڪو رکيو ويو آهي ته جيئن انٽرفيس صاف ۽ سمجهڻ ۾ آسان رهي. هن ويب سائيٽ 8 سيڪڙو تبديلي جي شرح (conversion rate) حاصل ڪئي، جيڪا صنعت جي 5 سيڪڙو معيار کان مٿي آهي.

The Recognition

About the A' Design Award لوهه انعام

Top Mercury ويب سائيٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Top Mercury ويب سائيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Top Mercury ويب سائيٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.