Buenandanza زيتون جي تيل جي پيڪيجنگ by Antonio Cuenca

Buenandanza زيتون جي تيل جي پيڪيجنگ by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Buenandanza زيتون جي تيل جي پيڪيجنگ

by Antonio Cuenca

Client: Buenandanza

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza زيتون جي تيل جي پيڪيجنگ

بوئنانڊانزا زيتون جي تيل لاءِ ٺهيل هڪ پيڪيجنگ ڊزائن آهي. بوتل ۾ ٻه مٿاڇرا نظر ايندا آهن: گہرو ڳاڙهو نيرو رنگ وارو شيشو ۽ چوڌاري لپيٽيل اڇو ڪاغذي ليبل. گہرو نيرو رنگ سانت ۽ سڪون سان لاڳاپيل آهي، جڏهن ته بناوت وارو اڇو ليبل قدرتي ڏيک ڏئي ٿو. سون جي مهر واري ڇاپي سان لڳايل دائري ۽ مثلث جا نشان، زيتون جي نوڪدار پن ۽ بيضوي زيتون جي ياد ڏياريندا آهن. گول شڪليون ۽ ٿلهو شيشو معيار جو اظهار ڪن ٿا. غير شفاف رنگين شيشو روشني کي روڪي ٿو ۽ تيل کي محفوظ رکڻ ۾ مدد ڪري ٿو. ڦڙو نه ڪرڻ وارو ۽ ٻيهر ڀرڻ ۾ نه ايندڙ ڍڪ، هن ننڍڙي ۽ مضبوط بوتل کي مڪمل ڪري ٿو.

The Recognition

About the A' Design Award برونز انعام

Buenandanza زيتون جي تيل جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Buenandanza زيتون جي تيل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Buenandanza زيتون جي تيل جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.