Valenlime پيڪيجنگ by Wallrus Design Studio

Valenlime پيڪيجنگ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2022

Valenlime پيڪيجنگ

by Wallrus Design Studio

Client: Valenlime Co.

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Valenlime پيڪيجنگ

ويلن لائيم اهڙين ڊرائي ميون ۽ ڊراءِ فروٽس لاءِ ٺاهيل هڪ پيڪيجنگ ڊزائن آهي جن ۾ کنڊ يا ڪو به اضافي شيون شامل نه آهن. پيڪيج جي ماپ 110 ملي ميٽر ويڪر، 27.2 ملي ميٽر گهرائي ۽ 115 ملي ميٽر اوچائي آهي. هي سائيز ان ڪري چونڊي وئي آهي ته جيئن اُن کي کڻڻ ۾ آسانی ٿئي ۽ شپنگ ڪنٽينر جي گنجائش پوري طرح استعمال ٿي سگهي، جنهن سان ٽرانسپورٽ جو ڪاربن فوٽ پرنٽ گهٽجي وڃي ٿو. چمڪدار ايڪولائن رنگ ۽ ميون جي پرنٽ ٿيل تصويرن فوٽوگرافس جي جاءِ والاري آهي. هڪ شفاف دريءَ مان اندر موجود اصلي ڊراءِ فروٽ نظر اچي ٿو، ۽ ڪنارن سان گڏ لڳل ڀنگ (hemp) جي ڌاڳي وسيلي اهو تصويري ڊزائن پيڪيج جي مواد سان ڳنڍيل نظر اچي ٿو.

The Recognition

About the A' Design Award برونز انعام

Valenlime پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Valenlime پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Valenlime پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Team Members: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar