The Aodh آئرش ويسڪي پيڪنگنگ by Tiago Russo

The Aodh آئرش ويسڪي پيڪنگنگ by Tiago Russo is a highly esteemed winner of the very prestigious 2022 A' Design Award برونز انعام in محدود ايڊيشن ۽ ڪسٽم ڊيزائن Competition Category.

برونزمحدود ايڊيشن· 2022

The Aodh آئرش ويسڪي پيڪنگنگ

by Tiago Russo

Client: The Craft Irish Whiskey Co.

A' Design Award برونز انعام Winner in محدود ايڊيشن Category

35,990
Verified Award Winner
Verify Award Status for #140162

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Aodh آئرش ويسڪي پيڪنگنگ

اُوڌ اونداھين ۽ رونق جي دنيا ۾ رھي ٿو، جتي روشنيون گھٽ آھن ۽ جذبا اڀرن ٿا. هن تصوف تي نقش نگاري ڪندي، اهو ٻڌائي ٿو ته اونداهي کان پوءِ هڪ وقت، ان جي صورت ۾ هڪ جادوگر هيلڪس آهي جيڪو جادو ۽ جادو ڪري ٿو. Aodh's Stand بوتل کي پٺيءَ کان روشن ڪري ٿو، opal LED ٽرم فريم جي آئيني واري مٿاڇري کان ناچ ڪرڻ کان اڳ ويسڪي ذريعي گھمندڙ سوني شعاعن کي موڪلي ٿو. ڏينهن ۽ رات جي مداخلت کي استعمال ڪندي، پالش ٿيل سوني مڙيل مٿاڇريون روشني کي ظاهر ڪن ٿيون، جڏهن ته بناوت ۽ ڳوڙها تفصيل ان کي جذب ڪري ٿو، هڪ چمڪ پيدا ڪري ٿو جيڪو آڌار کي مضبوط طور تي روشنيء ۾ رکي ٿو.

The Recognition

About the A' Design Award برونز انعام

The Aodh آئرش ويسڪي پيڪنگنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. The Aodh آئرش ويسڪي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. The Aodh آئرش ويسڪي پيڪنگنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound.

Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Dimensions & Packaging: Exo-Display: 230W x 200D x 300H

Bottle and Exo-Display share a similar concept: organic shaping with gold/amethyst detailing. Whilst the bottle received a delicate golden band with incrusted amethyst stones, culminating in a pocketed brass and obsidian closure, the display unit has the main structure with grooved and knurled golden details, where the arms receive the amethyst finished detailing. Mirror and LED in the main frame add further depth and sensorial richness to the entire experience.
Tags: Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Production Technology: Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Design Challenge: The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Research: The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiration: Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story.

Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Project Duration: Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Operation Flow: The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside.

The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Team Members: Tiago Russo
Katia Martins