Primary Residence بنيادي رهائش by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2022
Primary Residence بنيادي رهائش
Client: Evleen
A' Design Award لوهه انعام Winner in گرافڪ Category
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The Design
About Primary Residence بنيادي رهائش
بنيادي متن: بنيادي رهائش هڪ گھڻ رخي برانڊ لاءِ بصري سڃاڻپ (Visual Identity) نظام آهي. هي منصوبو ٽائيپوگرافي جي هڪ اهڙي کوجنا طور شروع ٿيو، جيڪا باؤهاؤس (Bauhaus) تحريڪ جي انداز کي خلاصي تعميراتي شڪلين سان ڳنڍي ٿي. لوگو چيني اکر جُو (Ju) تي ٻڌل آهي، جنهن جو مطلب رهائشي جاءِ آهي، ۽ ان ۾ ٽي پٽيون شامل آهن جيڪي بنيادي رنگن ڳاڙهي، پيلي ۽ نيري ۾ آهن. نالو ”بنيادي رهائش“ هڪ طرف انهن رنگن ڏانهن اشارو ڪري ٿو ته ٻئي طرف اڪيلائي جي دور ۾ گھر جي معنيٰ ڏانهن. هي سڃاڻپ هڪ برادر (Brochure)، بزنس ڪارڊ ۽ بناوٽي (Textured) ڪاغذ تي ڇپيل اسٽيشنري جي سيٽ تي لاڳو ڪئي وئي آهي.
The Recognition
About the A' Design Award لوهه انعام
Primary Residence بنيادي رهائش A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Primary Residence بنيادي رهائش کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Primary Residence بنيادي رهائش جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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