Enable Change برانڈ آئيڊينٽٽي by Squared

Enable Change برانڈ آئيڊينٽٽي by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2022

Enable Change برانڈ آئيڊينٽٽي

by Squared

Client: Isabelle Laporte

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
Verify Award Status for #140542

هاڻي دريافت ڪريو View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change برانڈ آئيڊينٽٽي

اينيبل چينج (Enable Change) هڪ برانڊ آئيڊينٽٽي آهي، جو تبديلي جي انتظام (change management) ۾ ڪم ڪندڙ هڪ پروفيشنل لاءِ تخليق ڪيو ويو آهي. اهي شناخت هڪ سادي انداز، بولڊ ٽائپ جي ميلاپ ۽ هڪ روشن رنگ استعمال ڪري ٿي. لوگو جو نشان انگريزي حرفن I ۽ L کي لامحدوديت (eternity) جي نشان سان ڳنڍي ٿو، جيڪو شموليت (inclusion) جي نمائندگي ڪري ٿو. ٽائپ فيسز اهڙيءَ طرح چونڊيون ويون آهن، جي تبديلي کي ظاهر ڪن، انهن جي شڪلين ۾ ارتقا ۽ ٿلهي ۽ سنهي لائينن جي وچ ۾ سلسليوار تبديليون شامل آهن. رنگن جو مجموعو محدود رکيو ويو آهي ۽ گرافڪ انداز فليٽ (flat) آهي. ان ڊزائين ۽ ان جي تيار ڪرڻ ۾ 2021ع ۾ لڳ ڀڳ ٻه مهينا لڳا.

The Recognition

About the A' Design Award لوهه انعام

Enable Change برانڈ آئيڊينٽٽي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Enable Change برانڈ آئيڊينٽٽي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Enable Change برانڈ آئيڊينٽٽي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska