Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ by Hai Zhu

Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ

by Hai Zhu

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ

شيجيؤ سلڪ روڊ لڪر هڪ جيانگ-ذائقي واري شراب جي مجموعي لاءِ پيڪنگنگ ڊيزائن آهي، جيڪا شاهراهه ريشم جي يادگار طور تيار ڪئي وئي آهي. بوتل پالش ٿيل چيني مٽيءَ (پورسيلين) مان ٺهيل آهي ۽ ان تي شاهراهه ريشم جي ڏهن مشهور ماڳن جون ڏهه چيني مٽيءَ واريون تصويرون آهن. ريشم کان متاثر ٿيل هڪ سونهري ربن بوتل جي جسم جي چوڌاري ويڙهيل آهي ۽ انهن ڏهن ماڳن کي ڳنڍيندڙ رستي جي پيروي ڪري ٿي. بوتل جو ڍڪڻ شاهي جيڊ مهر جي شڪل تي ٻڌل آهي. هي سيٽ هڪ مصنوعي چمڙي جي دٻي ۾ پيش ڪيو ويو آهي، جنهن ۾ ڪانسي جون پنون ۽ هڪ هينڊل شامل آهن. هڪ ٻٽي اندروني تهه کلي ٿي ته ڏهن ماڳن جا منظر ڏيکاري ٿي.

The Recognition

About the A' Design Award چاندي انعام

Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Xijiu Silk Road Liquor شراب جي بوتل جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.
Dimensions & Packaging: Volume: 53.5 mm x 22.5 mm x 32 mm
Tags: Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
Production Technology: The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
Design Challenge: With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
Research: The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
Inspiration: With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
Project Duration: XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
Operation Flow: This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.