Altitude Series شراب جو ليبل by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2023
Altitude Series شراب جو ليبل
by Yanhui Zhang
Client: Wuhan Pufine Creative Technology Co., Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #141117The Design
About Altitude Series شراب جو ليبل
Altitude Series هڪ وائن ليبل آهي جيڪو شنگريلا علائقي جي شرابن لاءِ ٺاهيو ويو آهي ۽ مهم جوئي وارين ڪهاڻين جي خزاني وارن نقشن مان متاثر ٿيل آهي. هي ليبل بلندي جو نقشو استعمال ڪري ٿو ته جيئن پوکيءَ واري علائقي جي وڏي بلندي ۽ گھٽ ويڪرائي ڦاڪ کي ظاهر ڪري سگهجي. ڪوآرڊينيٽس ۽ بلنديءَ جا انگ اکر هر شراب جي معيار ۽ درجي جي نشاندهي ڪن ٿا. ٽي رنگ مقامي ماحول ڏانهن اشارو ڪن ٿا، جن ۾ چانديءَ جو رنگ برف لاءِ، نيرو رنگ ڍنڍ لاءِ ۽ ڪارو رنگ رات جي آسمان لاءِ آهي. ٿورا اڀريل سونهري ڪوآرڊينيٽس هر درجي کي سولائيءَ سان سڃاڻڻ ۾ مدد ڏين ٿا. الٽرا وائلٽ پرنٽنگ هڪ خاص ڪاغذ تي ڪئي وئي آهي جنهن تي سنهيون وراڪيدار بناوٽون آهن جيڪي روشنيءَ کي منعڪس ڪن ٿيون.
The Recognition
About the A' Design Award چاندي انعام
Altitude Series شراب جو ليبل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Altitude Series شراب جو ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Altitude Series شراب جو ليبل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- Dimensions & Packaging
- Width: 90MM, height: 95MM
- Tags
- Shangri-La, treasure, map, poster, wine, packaging design
- Production Technology
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- Design Challenge
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- Research
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- Inspiration
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- Project Duration
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- Operation Flow
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- Team Members
- Creative Director: Xia Ling
Designer: Wang Yang - Image Credits
- Creative Director: Xia Ling
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
