Second Hand Life پوسٽر سيريز by Yilin Wang

Second Hand Life پوسٽر سيريز by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2023

Second Hand Life پوسٽر سيريز

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award برونز انعام Winner in گرافڪ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life پوسٽر سيريز

سيڪنڊ هينڊ لائيف هڪ پوسٽر سيريز آهي، جيڪا انهيءَ طريقي بابت آهي جنهن ذريعي ماڻهو ٽڪرن ٽڪرن ۾ ورهايل معلومات حاصل ڪن ٿا. هن سيريز ۾ ويهه A3 پوسٽرز شامل آهن، جيڪي هڪ مکيه بصري تصوير ٺاهڻ لاءِ ترتيب ڏنل آهن، ۽ ان سان گڏ هڪ جوڙيل ۽ بنڌيل ڪتاب پڻ آهي. ٻولي کي بائنري ڪوڊ ذريعي بصري گرافڪس ۾ تبديل ڪيو ويو آهي، جتي علامتون هڪ ۽ صفر منطقي عملن ۾ سچ ۽ ڪوڙ لاءِ پڻ بيهن ٿيون. هي ڳانڍاپو ظاهر ڪري ٿو ته ڪيئن فيصلو انهيءَ معلومات موجب جوڙجي ٿو جيڪا قبول ڪئي وڃي ٿي. پوسٽرز ۽ ڪتاب هڪ سماجي مسئلي ڏانهن وڌيڪ ڌيان ڏيارڻ جي گذارش ڪن ٿا، ڇاڪاڻ ته معلومات جو ٽٽل نظارو هڪ مڪمل نظاري جي جاءِ والاري سگهي ٿو.

The Recognition

About the A' Design Award برونز انعام

Second Hand Life پوسٽر سيريز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Second Hand Life پوسٽر سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Second Hand Life پوسٽر سيريز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.