Zhi Hou چيني Baijiu پيڪنگنگ by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2023
Zhi Hou چيني Baijiu پيڪنگنگ
by Xiongbo Deng
Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #141601The Design
About Zhi Hou چيني Baijiu پيڪنگنگ
هي هڪ ليمن جو ذائقو چيني Baijiu آهي جنهن کي "Zhi Hou" سڏيو ويندو آهي. Yunnan، چين ۾، ماڻهو سٺي معيار جي ليمن کي بيجيو ۾ تبديل ڪندا. هن پراڊڪٽ جي خام مال جو تناسب هڪ پائونڊ Baijiu ٺاهي 20 پائونڊ سيٽرس جي سطح تي پهچي ويو آهي، تنهنڪري اهو صرف محدود مقدار ۾ وڪرو ڪري سگهجي ٿو. ان بوتل کي گول جي شڪل ۾ ٺاهيو، ۽ بوتل جي ڪلهن تي بي ترتيب بلجز ٺاهيو، ته جيئن شڪل ايتري نيرو نظر نه اچي. بوتل جي ڪيپ جي شڪل، ڊيزائنر سڌو سنئون ليمن جي شاخن کي نقل ڪيو، جڏهن بوتل کي نارنجي بيگ ۾ وجھي، بوتل جي ڪيپ بي نقاب ٿي ويندي.
The Recognition
About the A' Design Award چاندي انعام
Zhi Hou چيني Baijiu پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Zhi Hou چيني Baijiu پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Zhi Hou چيني Baijiu پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
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