Meer فوري ڪافي پيڪنگنگ by Masoud Najafi Amirkiasar

Meer فوري ڪافي پيڪنگنگ by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Meer فوري ڪافي پيڪنگنگ

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Colors

The Design

About Meer فوري ڪافي پيڪنگنگ

نئين-مارڪيٽ پراڊڪٽ جي پيڪنگنگ ڊيزائن نه رڳو ڊزائن جي فن بابت آهي پر گراهڪن کي سمجهڻ جي فن بابت پڻ آهي. ذهن ۽ مقابلن جي خلاف پناهه تي بيٺو. انهن نزاڪتن کي ذهن ۾ رکندي، Meer پيڪنگنگ ڊيزائن آخري پراڊڪٽ جي بناوت کي مثال طور ورتو آهي ته جيئن ڪافي پياريندڙن جي سڀني حواس کي متحرڪ ۽ مشغول ڪري. انهي سان گڏ، ترتيب ۽ غير روايتي فونٽ سائيز صارفين کي مصنوعات ڏانهن راغب ڪرڻ ۾ اهم ڪردار ادا ڪن ٿا. هي ڊزائن اسٽورن جي مشروبات جي شيلف تي سنجيده تبديلي جي اميد سان ٺاهيو ويو آهي.

The Recognition

About the A' Design Award برونز انعام

Meer فوري ڪافي پيڪنگنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Meer فوري ڪافي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Meer فوري ڪافي پيڪنگنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020