Yunlin Dai, Chenchen Li and Ruidong Hua طرفان Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ انتهائي معتبر 2023 A' Design Award برونز انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
برونزپيڪيجنگ· 2023
Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ
Yunlin Dai, Chenchen Li and Ruidong Hua طرفان
ڪلائنٽ: Jiangsu Shuanggou Distillery Co., Ltd
پيڪيجنگ درجي ۾ A' Design Award برونز انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #141984 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ بابت
شوانگ گو شينگ فانگ هڪ چيني شراب لاءِ پيڪنگ ڊيزائن آهي. پيڪ ۾ ٻه الڳ بوتلون رکيل آهن. مٿين ننڍي بوتل ۾ 68 سيڪڙو الڪوحل مقدار وارو شراب موجود آهي، ۽ هيٺين وڏي بوتل ۾ وچولي طاقت وارو شراب موجود آهي. هر بوتل کي الڳ الڳ طور تي پي سگهجي ٿو، يا ٻنهي شرابن کي آزادانه طور تي ملائي مختلف ذوق پيدا ڪري سگهجن ٿا. ABS ۽ PE مان تيار ٿيل ٻه ڍڪ روز گولڊ ۾ پليٽ ٿيل آهن ۽ هڪ لاڪ ذريعي جڙيل آهن، جيڪو رسڻ کان روڪي ٿو ۽ کولڻ کي آسان بڻائي ٿو. باکس ۽ بوتلن کي تاريخي شراب گھرن (ڊسٽليريز) جي ڇتين کان متاثر رتن جي شڪلين سان سينگاريو ويو آهي.
سڃاڻپ
A' Design Award برونز انعام بابت
Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shuang Gou Sheng Fang شراب جي بوتل جي پيڪنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
- ماپ ۽ پيڪيجنگ
- Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。 - ٽيگ
- crafts, Baijiu, spirit, packaging, art
- پيداواري ٽيڪنالاجي
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques. - ڊزائين چيلينج
- The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability. - تحقيق
- In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development. - الهام
- During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
- منصوبي جو عرصو
- 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu. - عمل جو فلو
- The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life. - ٽيم ميمبر
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua
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