Re Form زيور جو سيٽ by Chow Tai Fook Jewellery Creative Centre

Re Form زيور جو سيٽ by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in زيور ڊيزائن Competition Category.

برونززيور· 2023

Re Form زيور جو سيٽ

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award برونز انعام Winner in زيور Category

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Colors

The Design

About Re Form زيور جو سيٽ

Re:Form هڪ زيور جو سيٽ آهي، جيڪو ٽن سرڪندڙ موتين ۽ هڪ زنجير مان ٺهيل آهي. سرڪندڙ موتي عام طور تي لڪل حصا هوندا آهن، جيڪي هار ۽ گَجن جي ڊيگهه ترتيب ڏيڻ لاءِ استعمال ٿيندا آهن. Re:Form سرڪندڙ موتي کي ڊزائن جو مکيه عنصر بڻائي ٿو. هر موتي زنجير جي ڪنهن به هنڌ رکي سگهجي ٿو، جنهن ڪري پائيندڙ هار، گَجو يا ٻيون ترتيبون ٺاهي سگهي ٿو. 36 انچ ڊگهي زنجير 120 کان وڌيڪ ميلاپن جي اجازت ڏئي ٿي، جڏهن ته 18 انچ ڊگهي زنجير گهٽ ۾ گهٽ 90 ميلاپ مهيا ڪري ٿي. هي سيٽ پائيندڙ کي شريڪ-تخليقڪار طور ڪم ڪرڻ جي دعوت ڏئي ٿو ۽ هڪ سادي ۽ ديرپا انداز جي حمايت ڪري ٿو.

The Recognition

About the A' Design Award برونز انعام

Re Form زيور جو سيٽ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Re Form زيور جو سيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Re Form زيور جو سيٽ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release