Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ by Hai Zhu

Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2023

Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ

by Hai Zhu

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ

جيانگ شيگو اسٽيٽ لِڪر جيانگ ذائقي واري چيني شراب جي هڪ محدود ڪليڪشن لاءِ پيڪيجنگ ڊيزائن آهي. بوتل تي جبلن جي لاڙن واريون لڪيرون ۽ سونهري نقطن جو اڀريل نقش (ريليف) آهي، جيڪي چين جي زمينن ۽ دريائن جي علامت آهن. سطح جو رنگ هلڪي نيري کان مس جهڙي نيري رنگ ۾ تبديل ٿئي ٿو، جيڪو نيري آسمان ۽ سرسبز جبلن جو تاثر ڏئي ٿو. ٻنهي پاسن تي مبارڪ ڪڪر ۽ لُونگ (ڊريگن) جي شڪل چٽيل آهي. ڍڪڻ ٺوس ڪاٺ ۽ ڌاتوءَ مان ٺهيل آهي، جنهن ۾ ڪاٺ جو نقش ۽ سونهري ملمع نظر اچي ٿو. اڀريل نقش ايرگونامڪس جي اصولن مطابق آهي، تنهنڪري بوتل کي پڪڙڻ آسان آهي. پيڪيج ڇڪڻ سان کلي ٿو.

The Recognition

About the A' Design Award چاندي انعام

Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Jiangshiguo State Liquor شراب جي بوتل جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.