Wei Sun طرفان Mohanii برانڊ سڃاڻپ انتهائي معتبر 2023 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.

چانديگرافڪ· 2023

Mohanii برانڊ سڃاڻپ

Wei Sun طرفان

ڪلائنٽ: DOTONE Brand Design

گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح

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ڊزائين #142914 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

Mohanii برانڊ سڃاڻپ بابت

موهني (Mohanii) هڪ برانڊ سڃاڻپ آهي جيڪا مشرقي ثقافت ۾ جڙيل هڪ فيشن ليبل لاءِ ٺاهي وئي آهي. لوگو لاطيني اکرن تي ٻڌل آهي، جيڪي برانڊ کي هڪ سادو ۽ بين الاقوامي انداز ڏين ٿا. اکر M بنيادي علامت آهي ۽ مس (انڪ) ڏانهن اشارو ڪري ٿو، جيڪو نشان کي چيني خطاطيءَ سان ڳنڍي ٿو. سيرف شڪلين ۽ ڪنٽور لائينن کي گڏ ڪري نئين سر تشريح ڪئي وئي آهي. اکرن M ۽ H تي زور ڏنو ويو آهي، جڏهن ته ٻين اکرن کي گهٽايو ويو آهي، جنهن سان بصري تهه ٺهن ٿا. علامت کي ورجايو، ٽوڙيو ۽ نئين سر جوڙيو وڃي سگهجي ٿو، ۽ ان کي ڪنهن به ميڊيم تي لاڳو ڪري سگهجي ٿو.

سڃاڻپ

A' Design Award چاندي انعام بابت

Mohanii برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Mohanii برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Mohanii برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
ماپ ۽ پيڪيجنگ: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
ٽيگ: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
پيداواري ٽيڪنالاجي: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
ڊزائين چيلينج: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
تحقيق: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
الهام: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
منصوبي جو عرصو: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
عمل جو فلو: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
پيٽنٽ: All copyrights DOTONE Brand Design,2020
تصوير ڪريڊٽ: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020