Kotori چارم پيڪيجنگ by Shun Kudo is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2023

Kotori چارم پيڪيجنگ

by Shun Kudo

Client: Kotori

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Kotori چارم پيڪيجنگ

ڪوتوري هڪ جاپاني چارم لاءِ پيڪيجنگ ڊيزائن آهي، جيڪا هڪ ذاتي پيغام کڻي هلي ٿي. نالو ڪوتوري ٻن جاپاني لفظن جو ميلاپ آهي: ڪوتوبا، جنهن جي معنيٰ آهي لفظ، ۽ اومامورِي، جنهن جي معنيٰ آهي چارم. هڪ پکيءَ جو نشان هڪ قاصد ڪبوتر جي نمائندگي ڪري ٿو، جيڪو پيغام کي پهچائي ٿو ۽ ان جي حفاظت ڪري ٿو. چارم بيگ ڪيوٽو ۾ اڻيل نشيجن بروڪيڊ مان تيار ڪيل آهي. بيگ پاؤلونيا جي ڪاٺ جي هڪ دٻي ۾ رکيل آهي، جنهن اندر تر جهڙي ڪاٺ جي ڳدي لڳل آهي، جيڪا پکيءَ جي آکيري وانگر نظر اچي ٿي، ۽ دٻي کي هڪ اصلوڪي پٽي سان بند ڪيو ويو آهي. هڪ ننڍڙو خط وارو ڪارڊ لکيل لفظن کي سنڀالي ٿو.

The Recognition

About the A' Design Award برونز انعام

Kotori چارم پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Kotori چارم پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Kotori چارم پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensions & Packaging: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Tags: Japanese Charm, Package, Letter Set,
Production Technology: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Design Challenge: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Research: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspiration: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Project Duration: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Operation Flow: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Patents: ISSHO inc.
Image Credits: Shun Kudo